Project: Exhibition Design
A conceptual design project focused on creative storytelling through immersive experiences.
As part of Herky House’s grand opening, the Thiebaud Galleria opened their doors for the public to celebrate artists rooted in Sacramento, California. Exhibition “Sac Routes” places spotlight on five historic icons, Wayne Thiebaud, Joan Didion, Lester Holt, David Garibaldi, and Ryan Coogler have all sprouted into world-renowned icons who all share routes derived from Sacramento's arts and entertainment industry. The message being shared to guests is that Sacramento holds opportunity across all mediums in the arts and entertainment industry. The exhibition displays the backgrounds of each featured artists such as their childhoods and education. Interactive displays of studio spaces are implemented within each exhibit room to allow guests to fully immerse themselves into different creative environments. The visual identity for the exhibition adheres to the Herky House campus brand guidelines. Marketing for the gallery includes bus stop signage, billboard signage, and promotional banners. Interior wayfinding follows a connecting experience as light-rail routes are painted onto the hallway floor, leading to each artist's designated exhibit room.